I wonder if you have noticed that in recent years, many Internet and technology companies have begun to announce their entry into the auto market. Especially driven by artificial intelligence and big data, both automakers and Internet technology companies are moving towards the emerging industry of “smart carsâ€.
However, the "half-way" technology company does not have the basis for manufacturing cars like car manufacturers, and lacks practical experience in driverless technology. Under the condition that both hardware and technology are still "exploring", even the powerful technology giants like Apple, Samsung, and Google are still making slow progress.
Now, another technology company is about to enter the automotive industry, and that is Sony.
According to reports, Kenji Yoshida, who took over as CEO of Sony last month, said in a media interview on May 23 that Sony has matured in semiconductor technology. As early as the CFO position of Sony, he I have always hoped that Sony can create some "mobile things" to launch the market.
Through our semiconductor technology, we are actually a company that helps drive things forward. To be honest, I want to create something that can be moved. In fact, since I became the CFO of Sony, I have asked if we can make things like golf carts or sweeping robots that can move. - Yoshida Kenichiro said in a media interview on May 23.
Although the idea of ​​Kenichiro Yoshida is currently only at the stage of his "thinking", it is not impossible to "Sony build a car". On the contrary, in the field of driverless technology, Sony has a certain advantage over other technology companies on the hardware level.
The image sensor of a driverless car is like the driver's eyes. As a leader in image sensors, Sony has introduced the HDR image sensor IMX 390 CQV for driving recorders or driverless cars last year.
The sensor has high sensitivity and anti-flicker technology, and with the support of HDR function, it can effectively solve the visual problem of driverless car in dark environment. For example, in a poorly lit tunnel, the image sensor can more clearly identify the road ahead.
However, although Sony has certain advantages in hardware technology compared to other technology companies, it also announced the concept of the SC-1 concept shuttle and the AI ​​taxi car system earlier this year. However, Sony still has not announced that the company will conduct special research and development on driverless technology.
Interestingly, the idea of ​​a Sony car can be traced back to the 20th century. According to the answer from the question "What is the role of Sony if it is a car?", the Sony Energy Department used zinc air (Zn-Air) in the 1960s and 1970s. The idea of ​​a fuel cell as a fuel for new energy vehicles, but since the "Sony brand car" was only a test platform at the time, this "new energy car" was not available at the time. But despite this, this should be considered Sony's first self-made "car".
Of course, for the idea of ​​"making a car", Yoshida Yoshida said that it is still too early. In the face of reporters' questions about fulfilling their aspirations, he added – this may not be something that can be delivered during my tenure, but I think in the long run, I have to start doing something.
Therefore, under the promotion of Yoshida Kenichiro, the "Sony Car" project may be expected to be put on the agenda this year.
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