[Introduction]: SAIC's new energy vehicle sales in Beijing surpassed Beiqi New Energy, Li Yixiu said, "Beijing is our base camp. I set a military order at the beginning of this year. Whether it is the national market or the Beijing market, I must get back the sales list. One, we are confident and have no problems."
"I am not very satisfied with the performance of Beijing this year."
"Beijing is our home base. I set a military order at the beginning of this year. Whether it is the national market or the Beijing market, we must get the first place in the sales list. We are confident and have no problems."
On June 5, at the first “Sanlitun Salon†event held by BAIC New Energy ARCFOX Space, Li Yixiu, deputy general manager of BAIC New Energy and general manager of marketing company, told electric vehicle observers.
Li Yixiu, deputy general manager of Beiqi New Energy and general manager of marketing company
In recent years, BAIC New Energy has dominated the national and even global pure electric passenger vehicle market. In 2016 and 2017, BAIC New Energy sold 52,200 and 103,200 pure electric vehicles respectively, with a domestic market share of 20.63% and 22.99%, respectively, which is the global sales champion of the pure electric passenger vehicle market.
According to data released by the Association, in April this year, the sales volume of BAIC New Energy EC series new energy vehicles was 7,471 units, a year-on-year increase of 72%. It is still the world's best-selling pure electric vehicle, higher than the second Nissan Leaf 5941 Sales performance of the car.
Under the data of the scenery, the crisis is looming.
From January to April this year, BYD new energy vehicles sold a total of 19,809 vehicles, and won the championship medal from Beiqi New Energy. Beiqi New Energy ranked second, with a total sales volume of 13,957 new energy vehicles. The sales of Jianghuai and Roewe new energy vehicles, which followed closely, also performed well, selling 13,089 vehicles and 12,439 vehicles respectively.
More importantly, the sales of BAIC New Energy in Beijing is overtaken by SAIC.
Beijing's January-April pure electric vehicle traffic insurance data shows that SAIC Roewe has a total number of 1753 vehicles, of which Roewe ERX5 and Roewe Ei5 ranked in the top two sales, with sales of 914 and 839 respectively. The EC series of BAIC New Energy fell to third place, selling a total of 742 units.
"I am not very satisfied with the performance of Beijing's share"For the challenge of hegemony, the electric car observer asked, "Do you feel the pressure?"
Li Yixiu did not respond positively, but his words were unwilling. "At this point in time, I am not very satisfied with the performance of Beijing's share."
In the first four months of this year, the sales of Beiqi New Energy Vehicles were not satisfactory. Why?
Li Yixiu explained to electric vehicle observers that in the past few months, the A-class car has no development time window: on the one hand, the Beijing Auto Show just released the EU5 model in 2018. On the other hand, the EX360 is in short supply, but there is no resource guarantee. Therefore, the early stage The main sales force is the EC series.
Beiqi New Energy EX360
"We will die in Beijing and we must return to the top of the sales list."The form is grim, but Li Yixiu vows to regain the No. 1 position in the new energy auto market.
He said, "Beijing is our stronghold. We have died in Beijing. We have already made a special plan for Beijing, including product resource supply, marketing brand activities, and related policies. The planning of the Beijing market has been fully launched. ."
Li Yixiu’s words are true. In his circle of friends on May 26th (Saturday), a group of photos is very touching. After 8 o'clock in the evening, a director of Beiqi New Energy still worked overtime with the big client team at the company. On the side, the director's children used a bowl of foam to face dinner. Li Yixiu expressed his gratitude and gratitude to his colleagues. He wrote, "This battle will surely win!"
Re-sell sales, will open private car replacement mode
To implement the military order, Beiqi New Energy will offer new ideas.
On July 5, Beiqi New Energy's private car replacement mode in Beijing will officially open. This is the separation of vehicle and electricity value under the second phase of the Beiqi New Energy “Optimus Prime Projectâ€.
Beiqi New Energy Optimus Project
Li Yixiu said that at present, Beiqi New Energy's car-electric separation mode only supports one EU300 model, and will support other brands and models in the future. In addition to Beijing's power-changing plan, Beiqi New Energy's power station in Guangzhou, Xiamen and Lanzhou has been completed and is expanding. Tianjin and Xi'an power stations will also be deployed.
"We are intensively recruiting people. The hardware and software of the power station have reached the best state and can be opened at any time," Li Yixiu said.
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