People always associate crystal lamps with words such as luxury, luxury and luxury. Therefore, only hotels, clubs and high-end villas are the destination of crystal lamps. Until recently, the living standards have improved, consumers' demands for the home environment have not increased, and the rise of specialty stores and store-in-shop models has led to the gradual entry of crystal lamps into the homes of ordinary people.
At present, the crystal lamp market in Jinan is mixed, and more than 70% of the households are operating crystal lamps. Among them, Jinda, Baohui, Kaiyuan, Ao Lili, Huayi, Fushi, and Pinyuan have outstanding performances, among which Jinda, Baohui, Kaiyuan and Pinyuan are operated in the form of specialty stores and shop-in-shops. The market tends to two major development directions. One is that traditional crystal lamps continue to be popular in the engineering channel market, and the second is that modern minimalist crystal lamps will continue to be popular in the more fashionable and more contemporary style.
The biggest risk of operating brand crystal lamps is the investment in capital, inventory, and decoration investment. At present, the middle and low-end products are flooding the market with their low prices, and the counterfeiting is serious and the price is chaotic, which has brought great impact to the formal business. Ms. Meng Xiaoyu, Marketing Director of Jinan Hongli Lighting Co., believes that consumers' consumption is gradually becoming more rational, more favoring specialized and branded products; on the other hand, it should be completely blocked by brand influence, quality advantage and service advantage. Cheap quality crystal lamps, in the evolution of the market at the same time establish their own brand; secondly, manufacturers must work hard on product quality and style, if the product is not new, lack of competitiveness and the price is high, it is difficult to get consumer recognition . Ms. Meng Xiaoyu said that Hongli Lighting is the retail giant in the Jinan lighting market. The brands are gathered and the crystal lamps are all top brands at home and abroad. Among them, Jinda and Baohui Onis are outstanding, luxury stores and perfect after-sales. The service is deeply favored by the high-consumption people of Quancheng. Many business advantages make Hongli Lighting a synonym for high-end lighting, so it also firmly occupies most of the high-end crystal lamp market.
The competition in the future crystal lamp market is mainly brand competition. This is not only the product itself, but also the comprehensive strength of each manufacturer and the competition among dealers. The service quality of manufacturers and distributors is also a winning sword. Only better. To improve services and cater to the market, we can have a place in a highly competitive market.
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