Can Nokia grow for the second time?

Nokia, the 100-year brand that once took over 40% of the global mobile phone market for the 14th consecutive year, is now overshadowed. It has accompanied several generations of users, and has become synonymous with mobile phones. Nokia is also exhausting its efforts to regenerate, but where will it go in the future, whether it will continue to decline completely or achieve its second growth?

With the advent of the mobile Internet era, Nokia has become the biggest loser. Since Apple officially released the iPhone in 2007, the global mobile phone market has ushered in the era of mobile Internet. In 2008, Google released the Android smart operating system, which will push the mobile Internet to a new high.

What is Nokia doing now? The answer lies in the pleasure of lying on a dedication book to enjoy success. As everyone knows, the threat is on the side. Nokia also achieved a wholly-owned acquisition of the Symbian system at this time, which cost a lot of assets.

Waiting until Nokia finds that Apple is rampant and Android is on the rise, the time has come in 2009. Nokia has introduced the N97 slider to touch the high-end flagship to cope with it. However, this model has not seen the smooth touch and gorgeous display effect of Apple. Caused too many users, especially high-end users.

In addition, in the face of Apple iOS and Android, Symbian phones increasingly look like smart phones. Nokia is also trying to cope with the approach, and Intel jointly developed the MeeGo operating system, but unfortunately, the new model is too slow to market. After spending a lot of energy and money, the cooperation between the two companies came to an end in 2011. The hard-to-produce MeeGo was also dead. In the same year, Nokia and Microsoft signed a cooperation agreement to jointly develop the Windows Phone smart operating system.

But Nokia's struggle has not brought in any good results. US market research firm Gartner statistics show that since 2009, Nokia's mobile phone sales and market share began to decline, especially in the smart phone market. In the fourth quarter of 2011, Samsung replaced Nokia as the world’s largest mobile phone manufacturer. The Nokia era is over.

It can be said that Apple's pioneering mobile Internet era of the iPhone+Appstore has made many followers, and it has also made some slow-movers feel frustrated. Nokia no doubt became the biggest loser. Original address Nokia can get a second growth?

Rebirth is not an easy task for anyone. Nokia, which was once surpassed by Nokia, was acquired by Google in 2010 when it showed a return to momentum. It has since embarked on a "no return." Can Nokia cooperate with Microsoft to achieve its second growth?

ZDC thinks this is a bit hanging.

First of all, despite Nokia's well-established global sales of the Lumia series in 2011, it sold 8.5 million units from October 2011 to June 2012, but this is in contrast to the poorly-selling Symbian. Compared with the Samsung Galaxy series, it is not the same language.

Also from 2011-10 to June 2012, Samsung GALAXY Note listed in October 2011, a crossover device between smartphones and tablet PCs, has sold 7 million units before June 2012 . Not to mention Samsung's hot Galaxy S series smartphones. According to the latest data, as of January 2013, shipments of Samsung Galaxy S-series smartphones have exceeded 100 million units.

Second, because Nokia and Microsoft's cooperation on Windows Phone is not exclusive, Samsung, HTC, Huawei, etc. have also become supporters of Windows Phone, but also formed a competitive relationship with Nokia from a bowl to grab food.

From the perspective of Nokia’s most important market, the current market of Nokia’s Windows Phone system ranks first among all brands, but Samsung, HTC, and Huawei’s total sales are no less than Nokia’s. Therefore, Nokia wants to The Window Phone camp is unique and not easy.

Thirdly, Nokia’s only ally, Microsoft, recently announced that it wants to push its own brand of Window Phone system phones. Although we do not know what the specific content of the cooperation agreement signed by Nokia and Microsoft is, the cooperation time between the two continues to be terminated. It is always felt that Nokia is too weak in this cooperation.

ZDC concludes:

It is undeniable that Nokia has also launched mobile Internet services including music, games, map navigation, Ovi community, and digital content after the advent of the mobile Internet era. However, these services are based on the previous Symbian system and are not Apple. And Android opponents. ZDC believes that although Nokia's second-time growth is a bit overhanging, overall, if Nokia can continuously provide Lumia models targeting different consumer needs in the days to come, there is still hope for Nokia to stop the decline.