Tencent's attitude to MIG adjustment system catches shadows

News on January 5th, when Sina's business was split into portals and microblogs, the news about the restructuring of the Tencent Mobile Internet Business Group (MIG) was called by the insiders as “a catastrophe.”

Recently, the relevant person in charge of the Tencent Mobile Internet Business Group told the media that it did not receive any news about the restructuring, and revealed that mobile phone security, mobile browsers and maps will be the three core businesses of the business group this year.

In May 10th last year, Tencent’s restructuring of the six major business groups was formed. Mobile QQ, mobile browsers, and mobile phone owners were all part of the Mobile Internet Business Group (MIG). However, in this way, the PC version and the mobile version of the same business appear to belong to different business groups. For example, Tencent’s instant messaging product, QQ, was launched. Its PC version belongs to the social network business group, and the mobile version belongs to mobile. Internet business group.

This is similar to the Sina Weibo before the restructuring. Prior to this, the PC version and the mobile version of Sina Weibo also belonged to different teams. As a result, the news that the restructuring of Sina.com has settled, the rumors about Tencent's PC version and mobile version of the same business are logically quite imaginative.

On December 28th, 2012, there were news from the media that the mobile part of Tencent’s business lines will be re-deployed to individual business lines. For example, mobile QQ and mobile phone Qzone belong to social networking business group (SNG), mobile phone Tencent Web and Weibo Mobile Clients belong to the Online Media Group (OMG), and MIG's “site” will shrink significantly.

In this regard, Tencent Public Relations Department responded that it did not respond to market rumors; relevant person in charge of the Tencent Mobile Internet Business Group said that it did not receive any information on the adjustment.