According to IDC research, in 2017, the global number of IoT devices reached 8.4 billion units, and in 2020, it is expected to exceed 20.8 billion units, including smart phones, smart TVs, Internet cars and other smart terminals, and the market size will reach 100 billion Above US dollars. Under the huge development prospects, traditional home appliance manufacturers, Internet companies and technology giants have entered the market again to seize the new round of smart home market share, and many new products have sprung up. In fact, the smart home concept has been born in China for more than ten years. In the past, due to market fragmentation and chaos, lack of industry standards, consumer doubts, poor practicality and other issues, the smart home industry has been in a state of "low-altitude gliding". Now that the situation has changed, the rapid development of the Internet of Things, artificial intelligence and cloud computing technology has become a "troika" that drives major development opportunities in the smart home industry. At the same time, the official entry of giants has also brought the industry With full support, a new "smart home industry revolution" is coming.
In March of this year, Alibaba Group announced its strategy to fully enter the IoT, as Alibaba Group's fifth main track after e-commerce, finance, logistics, and cloud computing. On June 5, Tmall officially announced the establishment of the IoT business unit, an integrated department established by Alibaba to promote the development of artificial intelligence and the Internet of Things industry on the consumer side. Through insights into consumer trends, integrating the technical capabilities of AI and IoT within the group, channel sales capabilities and service capabilities of multiple applications, to help brands better define, design, produce, and sell IoT products, dedicated to consumer To create a more comfortable and convenient ideal life.
In this Tmall 618 ideal life carnival season, the Tmall IoT business unit jointly launched four new brands of Internet of Things electrical appliances, including Cobos, Oaks, Dua, and Haier, for the first time, including Cobos intelligent route planning sweeping robot , AUX intelligent temperature control curve air conditioner, Duya voice automatic remote control curtains and Haier voice interactive large-screen TV, including several products, officially entered people's homes.
According to the Tmall platform data, the new products of the Internet of Things electrical appliances of the Tmall IoT Division also delivered satisfactory answers during 618.
In fact, the impressive sales performance of these new sets of IoT appliances also reflects some positive news for the industry:
1. Consumption upgrades, consumers' demand for smart appliances has greatly increased.
Entering the era of consumption upgrades, the above sales data intuitively reflect the strong consumer demand for smart appliances, and also prove that Tmall's IoT business unit has a strong insight into consumer trends. The focus on the analysis of consumption data can allow Tmall to know the needs of consumers in advance, and at the same time reverse the requirements into the product design, just like the Tmall Genie joint custom Cobos intelligent sweeping robot DJ35, not only can inspect the room The structure, as well as the "thinking" ability to plan the route, meets the pain points of consumers' needs.
2. The artificial intelligence technology support output of Tmall's IoT business unit has taken shape.
In order to effectively implement Alibaba's IoT strategy, Tmall IoT Division has formed a trinity relationship with Alibaba Cloud and the Dharma Institute of Artificial Intelligence Laboratory. This allows Tmall's IoT business department to have strong artificial intelligence and Internet of Things technology capabilities, and its technical advantages also allow Tmall to focus on the consumer side, and the system has a cooperative framework design suitable for the industry. The entry-level product developed by Tmall Genie Smart Audio; followed by the joint customization layer, which will enable Tmall Genie voice controllable and artificial intelligence technology to cooperate with merchants in the form of a joint brand, and at the level of capital, sales and ID design All-round cooperation is also launched.
The victory in the first battle also proved that Tmall's IoT business unit can be widely accepted on the demand side in the output of artificial intelligence technology. Consumers' purchasing power also determines the future output of artificial intelligence technology support from Tmall IoT business unit. Form a larger product matrix.
3. Tmall has continued strong channel sales capabilities.
Tmall has always had a strong channel sales capability, not only the world's largest platform for brands, but also the main front for many brand new products. At the same time, entering the new retail era, Tmall has also helped brands to complete digital transformation, land more new retail businesses, and achieve omni-channel penetration.
The four new IoT products of 618 still inherit Tmall's strong sales capabilities as always, and provide a more sturdy posture in product reach and sales.
As Jin Cheng, general manager of Tmall ’s IoT business unit, said, “Whether it ’s the disruptive change brought by IoT + artificial intelligence or the imagination released by new retail, the real significance is not in product innovation, but in equipment interconnection "A revolutionary change for people's lifestyles." Such a scene is indeed exciting. After all, who would not want to have the cool lifestyle in American science fiction movies.
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