Shi Jie, Chairman of Jiangsu Shifu Photoelectric Technology Co., Ltd.: Dear Chairman of Shijie (hereinafter referred to as Shijie), Hello, please tell us about the overall operation of your company in 2008, economic growth in the first half and the second half. Is there any change in the aspect, and what is the reason?
Shi Jie: Since the beginning of 2008, the domestic economic situation has been sluggish, raw material costs and labor costs have been rising, the RMB has continued to appreciate, the global financial tsunami broke out in September, the financial industry has been hit, and the real economy has also been affected. The lighting industry is also hard to escape.
The financial crisis has had a certain impact on the company's overall sales, but not very large, the completion of sales tasks is still relatively good.
Reporter: What achievements have your company made in the development in 2008? Please analyze the reasons?
Shi Jie: In 2008, the company achieved gratifying achievements under the efforts of all staff, which was reflected in the following aspects: winning the bid for the Beijing Olympic Stadium, the National Convention Center, the National Stadium, the Media Village, and the four Olympic projects; 10 million LED street lights The special fund for scientific and technological achievements; was first listed in the Blue Book Project of China's lighting industry in the Development Research Center of the State Council; successfully developed the world's most powerful LED lighting products using invention patents such as light distribution and heat dissipation.
Behind the results are the hard work of the employees, and also reflect the company's business philosophy, analyzing the outstanding achievements in 2008, I think we have built the following core competitiveness of the enterprise:
1. Seize the commanding heights of the brand. Specially established a brand management committee to realize the transformation of enterprises from product competition to brand competition. Drive brand by brand and strive to make Shifu a leading brand in the industry. The use of integrated brand communication means that the social image, product image, market image and service image go hand in hand, and are widely spread through large-scale events, newspapers, magazines, television, and the Internet. In 2008, Ford became a well-known trademark in China.
2. Create a scale advantage. At the beginning of 2008, the first phase project of Shifu Optoelectronic Industrial Park, with a total investment of 800 million yuan and covering an area of ​​400 mu, was put into use to guide the world's energy-saving and healthy lighting trends. LED light source, LED lamps, new low-power energy-saving lamps and Indoor office health lighting products are the main direction, and currently have an annual production capacity of 4 billion yuan of various types of lamps. After the completion of the industrial park, the production capacity will reach 10 billion yuan.
3. Create quality and technical advantages. It has passed the IS09001 international quality system certification and IS014001 international environmental system certification in the same industry. All products have passed the national mandatory 3C certification and obtained the national product exemption certificate. The company's export products have all been certified by the Hong Kong Electrical and Mechanical Services Department. Group HK certification, EU CE safety certification and TUV, VDE certification, US UL certification. With strong LED and office lighting product development and design, we have developed more than 100 series of energy-saving and healthy lighting products, and obtained nearly 200 national patents and some international patents.
4. Service is fundamental. From lighting creativity, lighting planning, lighting selection, intelligent light control, budget bidding, construction plan, to final effect debugging, the company is integrated.
Reporter: Crisis, there are opportunities to be in danger, how to find opportunities in the face of a downturn?
Shi Jie: Going home and doing things against the trend. We only have to do a good job of product chain, strengthen brand building, improve quality, build channels, retain talents, and be prepared at all times. Only in this way, when opportunities fall, heavy attacks will win valuable. market share.
Reporter: The prospects of high-power LED, OLED, solar LED and other products are favored by many people. What do you think is the future development trend of the lighting industry? What is your ideal lighting?
Shi Jie: The trend of LED lighting: triggering the third lighting revolution, will sweep the world. At present, there are many energy-saving lighting products on the market, and the technology is relatively advanced and environmentally friendly is to count LED lights. LED lamps, ie semiconductor lighting lamps, have the characteristics of low operating voltage, low power consumption, high luminous efficiency and long life. They are 80% more energy efficient than incandescent lamps and 50% less energy efficient than fluorescent energy-saving lamps, and will become the mainstream in the field of energy-saving lighting. LED lighting is the third lighting revolution after the open flame and incandescent lamps, and will become the technological development trend in the next few years. The magical painting axis at the opening ceremony of the 2008 Beijing Olympic Games, the shining Olympic rings that are rising slowly, and the lighting LED lighting after the Shenqi astronauts’ cabins are appearing in a gorgeous and solemn manner, are gradually becoming familiar to ordinary people, and go Into their daily lives. Driven by the 2008 Beijing Olympic Games and the 2010 Shanghai World Expo, China's LED industry will accelerate its market growth in the next few years. Under the promotion of national semiconductor lighting projects, it is expected that by 2010, China's semiconductor lighting and related industries will reach 1500. 100 million yuan! The country will invest 4 trillion yuan in infrastructure construction, which will drive the rapid development of China's building materials, electrical, transportation and other industries, which is a big opportunity for our lighting industry.
Reporter: Summarizing the past is for better development in the future, and talk about your company's expectations for the future.
Shi Jie: China's lighting industry will undergo an unprecedented change due to the development of LED semiconductor light-emitting components technology, and will lead to the birth of a brand-new, great energy-saving industry. It is like the revolution of the world network, mobile phone and communication many years ago, just like the coming of China's home appliance, automobile and industrial integration era. We have been tracking and researching LED lighting technology a few years ago. We have obtained more than 100 patents, four of which have won international invention patents. At this great moment, we have the courage to shoulder the glorious mission entrusted by history, to be the leader of LED lighting, determined to lead the Chinese LED lighting and promote the global green revolution. Strive for China Lighting to stand in the world of industry.
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