I hope that by opening more fashion lighting pavilions, consumers will feel that Philips can be fashionable and can provide more services than just bulbs. Lin Liangqi
Philips Lighting is trying to transform from a huge bulb manufacturer that people have imagined to an innovative company that offers a complete lighting solution from product to service.
At the Guangzhou International Lighting Exhibition, Philips Lighting's Light and Shadow Art Museum is more like an IT brand experience show. Although the concept of LED is emphasized in the same way as most other pavilions displaying ballasts, light bulbs or lamps, Philips has invited beautiful models to dance under the phantom of the lights, and fashion avant-garde. I hope that Philips will give the market a more stylish feel. Lin Liangqi, CEO of Philips Lighting Greater China, said.
Lin used to work as a finance officer in Philips Asia Pacific. His main job was to plan mergers or acquisitions or joint ventures. Now he is a big salesman who cares about customers every day.
At the beginning of this month, Philips Lighting opened the first fashion lighting pavilion in South China in Shenzhen. According to the plan, the number of such fashionable brand stores will exceed 60, and all of them are for home lighting. This figure seems to have met before. In the IT boom of 2000, the layout goals of Founder, Lenovo and other IT brand stores in China were almost the same. Being closer to the market (especially for home lighting consumers) is just one step in the huge plan for Philips Lighting to build a next-generation lighting product for energy-efficient lighting products in China. Philips Lighting is trying to transform from a huge bulb manufacturer that people have imagined to an innovative company that offers a complete lighting solution from product to service.
For the multinational group that has just finished slimming in the past two years and focused its efforts on lighting and other fields, it is now a new stage in its attack on China in the big green and environmentally friendly economy.
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