As a high-tech enterprise specializing in R&D and production of DLP (Digital Light Processing) screen splicing display system products, Toshiba Lighting Display System (Shanghai) Co., Ltd. adheres to Toshiba's traditional advantages and technology accumulation in the field of video display, using Toshiba Advanced and mature quality management system, currently, its products are mainly for China, Europe, America and Southeast Asia.
In order to further understand Toshiba Lighting, recently, the reporter should meet the needs of some consumers and meet with Mr. Park Minghai, the head of the business department of Toshiba Lighting Display Systems (Shanghai) Co., Ltd., on the company's product planning, after-sales service system and the current Chinese big screen. The development of the market and other issues were exchanged.
Minister Park told us that in 2008, the focus of Toshiba Lighting's work is on the development and promotion of new products for DLP display units. In the first half of this year, Toshiba Lighting launched three new series of products, namely, Towers Perrin, Mingrui and Jingrui, forming a product line for low-end, mid-to-high-end and high-end products, which can meet the different application needs of market end users. It is applied to display applications in large-screen splicing walls such as control centers, command centers, conference centers, and dispatch centers in various industries.
In terms of technology, Director Park believes that DLP projection technology has been promoted and applied for nearly ten years. Although it has made considerable progress, the technical update of DLP splicing display unit is still relatively lagging. Many manufacturers' products still stay in 5 years. Pre-technical level. Toshiba's R&D and application of new DLP technology has been at the forefront of the market. In the first half of this year, most of the new products introduced by the company adopted TI's LVDS technology DMD chip, in the movement design, light source. Significant advances have been made in processing, color and brightness adjustments, as well as screen selection and processing, including some of Toshiba's proprietary patented technologies. It can be said that the application of these new technologies has solved some technical difficulties and bottlenecks of the current DLP splicing display wall technology, especially in terms of brightness and color control, light source processing technology, screen technology, etc. Technological breakthroughs. For many years, Toshiba Lighting has always adhered to the core of corporate competitiveness is the competitiveness of products. The core of product competitiveness is the competitiveness of technology and quality. Only when the products work hard and keep their technology leading, the enterprise is likely to continue. Development, this is the corporate competitiveness of Toshiba Lighting.
When talking about the after-sales service system, Minister Park appeared to be full of confidence. He told us that for users and agents, product quality and after-sales service are their most concerned issues, and these two points are the most important to Toshiba lighting. Relying on Toshiba's strong technical research and development strength and management experience, it implements localized production and service in China, providing users and agents with the most direct, fast and long-term service guarantee. This is also important for Toshiba Lighting to be recognized by users and agents. the reason.
At present, Toshiba Lighting has three after-sales service networks throughout the country to provide after-sales service guarantee for users and agents. First, the localized direct service, the company has a special pre-sales technical service, engineering construction service, after-sales service department in the Shanghai headquarters, providing users and agents with fast, long-term localization services, for users and agents With the backing of manufacturers, it can be purchased and used with more confidence. Second, the Toshiba sales and service network nationwide, Toshiba pays great attention to the integration and sharing of resources in China. At present, Toshiba Group has more than 70 in China. A joint venture and wholly-owned company, Toshiba (China) Co., Ltd. is located in Beijing and has branches in Shanghai, Guangzhou, Chengdu, Xi'an and Jinan. These are important bridges and networks for sales and service of Toshiba products. Beijing, Xi'an, Chengdu, Shenzhen and other places also have offices or resident staff; Third, the nationwide agent sales service network, Toshiba Lighting adopts a standardized management system in sales management, from a policy very good Guarantee the interests of the agents, and at the same time train and service the agents. After several years of accumulation, it has gradually formed coverage.
When talking about the market strategy and strategic goals in 2008, Minister Park told us that in 2008, Toshiba Lighting's strategy focused on the development and promotion of new products, while further standardizing and developing the agent system to allow more users and agents. Learn about Toshiba Lighting's products and learn about Toshiba Lighting's sales and service management system, in order to cultivate more strategic partners.
When we talked about the topic of price competition, Minister Park said that in recent years, the number of companies participating in DLP display wall products has increased, the quality of various products has been mixed, and price competition has become increasingly fierce. However, price competition is a market economy. The very normal phenomenon, with its own development law, will not be transferred by the will of the person, so it is not necessary to suffer from the loss, and what the manufacturer needs to do is to grasp the internal strength and ensure the product quality and service.
Finally, Minister Park shared with us his views on the status quo and development trend of China's big screen market. He believes that the large screen display industry has developed very rapidly in recent years. In the field of display walls, LCD projections that previously had a share with DLP technology have largely withdrawn from the domestic market, and DLP has become the mainstream technology in the field of display walls. In the past two years, with the continuous development of plasma and flat panel liquid crystals, it can be seen that the future development trend of large screens will be more economical, more practical, and more stable in operation. In the next few years, DLP projection technology will be developed. Still the mainstream technology in the display wall field.
Beijing Lighting Market: Prosperous Competition, Large Distribution Disparity [Shaanxi] [Xinjiang] [Qinghai] [Hebei] [Tianjin] [Gansu] [More]
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